
Pass de Botton: An atheist’s appraisal of religion misses the cue
November 12, 2012 by Clarion Editors · Leave a Comment
Not long ago Starbucks sandwich boards advised us to “Take comfort in ritual”—in this case the diurnal rites of lattés and Frappucinos. It’s clear enough that the Giant of Joe benefits from regular patronage, but less clear is why recommending ritual might not be off-putting to a clientele whose apple of wisdom is to “think different.” Ritual is religious (or is thought to be) and is therefore considered wholly personal. Most Westerners tend to regard its presence in public space with suspicion.